MEDIA ADVISORY: ONE OF THE WORLD’S RAREST WHISKY MAKES ITS ONLY CANADIAN DEBUT IN VANCOUVER

MEDIA ADVISORY: ONE OF THE WORLD’S RAREST WHISKY MAKES ITS ONLY CANADIAN DEBUT IN VANCOUVER

Retailing between $75,000 and $100,000, The Balvenie Fifty: Marriage 0962, will make its debut at exclusive retailer JAK’S Beer Wine Spirits in Vancouver on Thursday, December 6th, 2018.

 

The Balvenie Fifty: Marriage 0962 is a remarkably crafted and rare whisky, comprised of highly rare liquid sourced from four American Oak casks aged 50 years or more.

Media in attendance will taste whisky from The Balvenie Collection alongside the opportunity to enter a draw to sample a dram of The Balvenie Fifty.

 

EVENT:                       Canadian launch of The Balvenie Fifty: Marriage 0962

LOCATION:                JAK'S South Granville, 2658 Granville Street, Vancouver, BC, V6H 3H8

DATE:                         Thursday, December 6th, 2018

TIME:                          2:00 p.m. – 3:00 p.m. Official unveiling and media whisky tasting

                                    3:00 p.m. to 5:00 p.m. Media interviews by appointment     

 

INTERVIEW OPPORTUNITIES:

  • Jamie Johnson, Canadian Brand Ambassador, The Balvenie
  • Lynn Coulthard, Head Buyer, JAK’S Beer Wine Spirits in Vancouver

- Please confirm attendance -

 

ABOUT THE BALVENIE
The Balvenie is a gem among all other single malts boasting a unique combination of natural alchemy and centuries old craftsmanship. Hand-crafted using barley grown in their own fields and leveraging all the skill and experience of a team of onsite coppersmiths and coopers, each expression is unique, but all are rich, luxuriously smooth and underpinned by a distinctive honeyed character. The Balvenie Malt Master, David Stewart, presides over the all-important maturation process where his unmatched expertise ensures that each expression in The Balvenie range makes the absolute best of the complex alchemy of spirit, wood and time.

Facebook:         @TheBalvenie
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Hashtags:         #TheBalvenie50 | #TheBalvenie

 

ABOUT JAK’S BEER WINE SPIRITS:

JAK’S is a fourth-generation family operated liquor retailer based in British Columbia. With 14 stores across Metro Vancouver, Penticton, Campbell River, and new locations opening soon in Burnaby and Williams Lake, JAK’S shares its passion for people and spirits across the province. JAK’S is dedicated to offering unique product selections, outstanding service and unmatched in-store experiences.  For additional information about JAK’S, please visit www.jaks.com.

Contact us
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
About The Balvenie

About The Balvenie:

The Balvenie is a unique range of single malts created by David Stewart MBE, The Balvenie Malt Master was awarded an MBE for services to the Scotch whisky industry by Queen Elizabeth II in 2016. Each expression has a very individual taste, but is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of single malts.

The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.

ABOUT WILLIAM GRANT & SONS

William Grant & Sons, Ltd. are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®, Reyka® Vodka and Milagro® Tequila. Represented in Canada by PMA Canada Agency. www.pmacanada.com

The Balvenie
c/o Alchemysts Inc.
145 Front Street East, suite 106
Toronto, ON M5A 1E3