Jamie Johnson, The Balvenie Brand Ambassador for Canada completes General Certificate in Distilling from globally recognized Institute of Brewing and Distilling.

Jamie Johnson, The Balvenie Brand Ambassador for Canada has joined an elite group of whisky experts following her completion of the prestigious General Certificate in Distilling.

Awarded by the Institute of Brewing and Distilling (IBD), the General Certificate in Distilling promotes excellence in education, training and professional standards in the science and technology of distilling on a global scale.  Candidates must complete a comprehensive 2-hour exam consisting of 60 multiple choice questions.  A minimum score of 66% correct is required to pass the exam and earn the qualification.  Candidates who score 80-89% receive a credit pass.  Jamie earned the “credit pass” with a score over 80%.  

“This is a significant accomplishment that comes from months of preparation,” comments Nicole Ruso, Brand Manager, The Balvenie and Tullamore D.E.W.  “Jamie’s newly earned global designation further demonstrates her deep knowledge and commitment to the world of whisky.  We look forward to sharing her expertise with whisky fans across Canada.”

Founded in 1886 (as the Laboratory Club in London in 1886), the Institute of Brewing and Distilling (IBD) was created by a group of scientists who gathered to discuss issues relating to malting and brewing.  In 2001, the Institute merged with the International Brewers’ Guild, a long-standing organization representing professional brewers in the United Kingdom.  IBD professional certifications are highly regarded across the globe and are not easily earned.

Jamie Johnson’s career as a notable voice in the whisky community stemmed from a passion project that grew in popularity.  The “Bourbon Thing” was created as an opportunity to taste and discuss drams with friends.  As interest in whisky grew across Canada, so did Jamie’s popularity, leading her to organically build relationships with national influencers and venues.  In 2017, Jamie joined the team at The Balvenie as the Canadian Brand Ambassador and has since continued to educate the country about the importance of craftmanship in the whisky process.

“Whisky has been my passion for many years and I’m delighted to have had the opportunity to refine my knowledge and earn a prominent and respected global qualification,” comments Jamie Johnson, The Balvenie Brand Ambassador for Canada.  “I look forward to sharing this deeper distilling knowledge with the whisky community of Canada.”

For more information about the IBD and their certifications, please visit

For additional information about Jamie Johnson and The Balvenie, please visit


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Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
Meg Sethi President/CEO & Agency Director, Alchemysts Inc.
About The Balvenie

About The Balvenie:

The Balvenie is a unique range of single malts created by David Stewart MBE, The Balvenie Malt Master was awarded an MBE for services to the Scotch whisky industry by Queen Elizabeth II in 2016. Each expression has a very individual taste, but is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of single malts.

The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.


William Grant & Sons, Ltd. are an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®, Reyka® Vodka and Milagro® Tequila. Represented in Canada by PMA Canada Agency.

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